Townsend™
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Croplan Genetics

Brand Identity

We created a bold new identity for Croplan Genetics that modernized the brand and capitalized on their strength of precision. We then extended the new brand look into their most important marketing tool, their annual seed guide, and utilized bold conceptual illustrations to help distinguish them from their competitors whose seed guides relied primarily on photography and suggest that Croplan seeds produce giant yields.

Croplan Genetics Logo

Croplan Genetics Logo

Croplan Genetics Letterhead System

Croplan Genetics Letterhead System

Croplan Genetics Seed Guide - Cover

Croplan Genetics Seed Guide - Cover

Croplan Genetics Seed Guide - Interior Spread

Croplan Genetics Seed Guide - Interior Spread