Townsend™
Florence 1 Schools Poster

Florence 1 Schools

Brand Identity

To help Florence Public School District One take control of its reputation and rally its 25 schools and programs, 16,500 students, 3000 employees and the communities they served, we simplified the district’s name to Florence 1 Schools and developed a new brand identity based on the brand essence of Students First. Designed to both embrace the strengths of individuals and the power of working together, the identity features gold—a color shared by the district’s 3 high schools—as a primary color, and the logo has the flexibility to take on the identifying colors of each school. To launch the new brand, the district held a back to school convocation where all 3000 employees symbolically wore shirts printed with the theme of We Are One.

Florence 1 Schools Poster

Florence 1 Schools Poster

Florence 1 Schools Horizontal Logo

Florence 1 Schools Horizontal Logo

Florence 1 Schools Vertical Logo

Florence 1 Schools Vertical Logo

Florence 1 Schools F1 Icon

Florence 1 Schools F1 Icon

F1 Schools High School Color Versions

F1 Schools High School Color Versions

Florence 1 Schools Brand Guide 1

Florence 1 Schools Brand Guide 1

Florence 1 Schools Brand Guide 2

Florence 1 Schools Brand Guide 2

Florence 1 Schools Brand Guide 3

Florence 1 Schools Brand Guide 3

Florence 1 Schools Brand Guide 4

Florence 1 Schools Brand Guide 4

Florence 1 Schools App

Florence 1 Schools App

Florence 1 Schools Building Signage

Florence 1 Schools Building Signage

Florence 1 Schools Signage

Florence 1 Schools Signage

Florence 1 Schools Banner

Florence 1 Schools Banner

Florence 1 Schools Fleet Graphics

Florence 1 Schools Fleet Graphics

Florence 1 Schools Stationary System

Florence 1 Schools Stationary System

Florence 1 Schools Student Code of Conduct

Florence 1 Schools Student Code of Conduct

We Are One Logo

We Are One Logo

We Are One T-shirt

We Are One T-shirt

Florence 1 Schools New Brand Launch

Florence 1 Schools New Brand Launch