Townsend™
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Liz Lange for Target

Brand Identity

We were tasked by Target and clothes designer Liz Lange to develop the identity and packaging for her exclusive line of maternity clothing for Target. We used light, geometric typography and on-trend colors to reflect her modern, flattering designs and incorporated a "bump" into the logo to suggest maternity.  

Liz Lange Maternity for Target Logo

Liz Lange Maternity for Target Logo

Liz Lange Maternity for Target Hangtag

Liz Lange Maternity for Target Hangtag

Liz Lange Maternity for Target Feature Tag

Liz Lange Maternity for Target Feature Tag

Liz Lange Maternity for Target Label

Liz Lange Maternity for Target Label