Townsend™
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Merona for Target

Packaging Design

We were asked to relaunch Target's Merona brand of men's underwear that was being updated with more fashionable styling and higher quality construction. We designed upscale packaging utilizing printed mylar bags to help Merona compete with better established designer brands and developed a color-coded hierarchy and iconography to differentiate the three product lines.

Merona Advanced Packaging

Merona Advanced Packaging

Merona Basic Packaging

Merona Basic Packaging

Merona Classic Packaging

Merona Classic Packaging