Townsend™
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Minnesota Tourism

Brand Identity

To counter the public's reluctance to travel by air in the post 9/11 climate, the Minnesota Office of Tourism asked us to develop an identity for an initiative to educate Minnesotans about great in-state vacation destinations within easy driving distance of their homes. We created an overall program logo and a series of seasonal variations for use in interactive, print, direct mail and outdoor promotional efforts throughout the year.

Trip on a Tankful Logo

Trip on a Tankful Logo

Trip on a Tankful Winter Logo

Trip on a Tankful Winter Logo

Trip on a Tankful Spring Logo

Trip on a Tankful Spring Logo

Trip on a Tankful Summer Logo

Trip on a Tankful Summer Logo

Trip on a Tankful Fall Logo

Trip on a Tankful Fall Logo

Trip on a Tankful Ad

Trip on a Tankful Ad