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News

New Work: Brittany Bird Identity
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We recently launched a fun and memorable new brand identity for Brittany Bird Saddle Fitting and Leather Repair. There are any number of production considerations necessary in the creation of a new logo, such as how effective it will function as a social media icon, but not every logo has to be equally effective when embossed into leather, as this one must be. 

Barry Townsend
New Work: Florence County School District Two
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One element from the new brand identity system we recently completed for Florence County School District Two that includes new logos for the district, the two schools in the district, and the athletic teams. Full project coming soon!

Barry Townsend
New Work: Tom Poland. A Southern Writer.

We're excited to share the new logo we created for Columbia-based author, Tom Poland. Tom is the author of twelve books, a columnist and frequent lecturer about the South, its people, traditions, lifestyle and changing culture. Tom is first and foremost a Southern storyteller, so we wanted the logo to be symbolic of his contributions to that grand old Southern tradition of spinning yarns on the front porch and in the parlor, yet still be at home in the modern world of blogs and social media. We found visual inspiration in the wood-type posters from the 40s and 50s that were created to advertise another subset of Southern storytellers: bluegrass and country music artists.

Barry Townsend