We recently worked with the great folks at Pee Dee Electric Cooperative to update and refine their brand identity for the digital age and we’re excited to announce that the first big application to feature the new identity—the new website we also designed for PDEC—is now live! Check it out at https://www.pdec.com.
We are excited to announce the completion of three new brand identities for Florence 1 Schools’ high schools: South Florence, West Florence and Wilson. Public schools are often forced to rely on clip art and vendor-supplied art, which makes building a consistent and ownable brand image impossible. Now, each of the Florence high schools has a comprehensive brand identity package—consisting of custom logos, typography, colors and graphic standards—unique to the schools, not unlike a college or pro team. The identities were donated to the three schools by Townsend™, a brand design studio located in Florence, SC. Townsend™ will provide ongoing, pro-bono consulting to each of the high schools on an as-needed basis as they roll out the new identities on various applications, including team uniforms, court and field designs, signage and merchandise. For more images and information about the new South Florence, West Florence and Wilson High Schools identities, go to townsendtm.com.
We're excited to share our continuing work for our client Brittany Bird's newest business venture, Paragon Saddles. Brittany has combined her saddle-fitting expertise with the craftsmanship of the UK's top saddlemakers, to provide a beautiful, custom-fitted and hand-crafted saddle at a price competitive with many machine-manufactured saddles. More images are available in the Work section of townsendtm.com.
We recently launched a fun and memorable new brand identity for Brittany Bird Saddle Fitting and Leather Repair. There are any number of production considerations necessary in the creation of a new logo, such as how effective it will function as a social media icon, but not every logo has to be equally effective when embossed into leather, as this one must be.
We recently helped our friends at Carolina Bank introduce their new mobile banking app with a multi-media advertising campaign that included magazine ads, digital outdoor, drive-through banners, in-store signage and brochures, online banner ads and website graphics.
One element from the new brand identity system we recently completed for Florence County School District Two that includes new logos for the district, the two schools in the district, and the athletic teams. Full project coming soon!
We're excited to share the fun, new identity system we created for Harry and Harry Two, a father and son-owned burger joint located in Bishopville, SC. The burgers are fresh-ground and delicious, give them a try next time you're on I-20 between Columbia and Florence. Bishopville is also home to the infamous Lizard Man of Scape Ore Swamp (Google it, it's worth a Google), so, because you can't make this stuff up, we had no choice but to include him in the identity as well.
We're excited to share the new logo we created for Columbia-based author, Tom Poland. Tom is the author of twelve books, a columnist and frequent lecturer about the South, its people, traditions, lifestyle and changing culture. Tom is first and foremost a Southern storyteller, so we wanted the logo to be symbolic of his contributions to that grand old Southern tradition of spinning yarns on the front porch and in the parlor, yet still be at home in the modern world of blogs and social media. We found visual inspiration in the wood-type posters from the 40s and 50s that were created to advertise another subset of Southern storytellers: bluegrass and country music artists.