We are excited to announce the completion of three new brand identities for Florence 1 Schools’ high schools: South Florence, West Florence and Wilson. Public schools are often forced to rely on clip art and vendor-supplied art, which makes building a consistent and ownable brand image impossible. Now, each of the Florence high schools has a comprehensive brand identity package—consisting of custom logos, typography, colors and graphic standards—unique to the schools, not unlike a college or pro team. The identities were donated to the three schools by Townsend™, a brand design studio located in Florence, SC. Townsend™ will provide ongoing, pro-bono consulting to each of the high schools on an as-needed basis as they roll out the new identities on various applications, including team uniforms, court and field designs, signage and merchandise. For more images and information about the new South Florence, West Florence and Wilson High Schools identities, go to townsendtm.com.