Townsend™
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Purina

Advertising

To target breeders and owners of competitive show dogs, and overcome the misconception that Purina produced primarily consumer-grade products, we created the Chosen by Champions campaign featuring well-known championship handlers and Purina-fed champion dogs in show situations.

Purina Champions "Lifestyle" Ad

Purina Champions "Lifestyle" Ad

Purina Champions "Greatness" Ad

Purina Champions "Greatness" Ad

Purina Champions "Sweat" Ad

Purina Champions "Sweat" Ad

Purina Champions "Showtime" Ad

Purina Champions "Showtime" Ad