Townsend™
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Red Roads by Red Wing Shoes

Brand Identity

We named and designed the identity for Red Wing Shoes' new line of motorcycle boots to appeal to bikers while maintaining elements of Red Wing's heritage. We then applied the new brand identity to the actual product and created designs for a line of related motorcycle gear and apparel.

Red Roads Logotype

Red Roads Logotype

Red Roads RR Monogram

Red Roads RR Monogram

Red Roads Logo

Red Roads Logo

Red Roads Logo

Red Roads Logo

Red Roads Logo

Red Roads Logo

Red Roads Logo

Red Roads Logo

Red Roads Product Design

Red Roads Product Design

Red Roads Product Design

Red Roads Product Design