Townsend™
South Florence Jersey

South Florence High School

Brand Identity

South Florence High School has been using the familiar SF monogram as an identifier for decades; however, the logo, as well as other core identity elements like colors, tended to vary in style depending on the vendor the school was working with. We created a definitive, ownable brand identity for South Florence that expands on a new redrawn SF monogram by adding elements like the bruin paw, custom logotypes bases on the SF typography, and a distinctive bruin mascot. After establishing brand identity guidelines—which included specifying school colors for printing, digital applications and paint—we applied the new look to items like uniforms, basketball courts and merchandise.

South Florence Jersey

South Florence Jersey

South Florence Monogram

South Florence Monogram

South Florence Logotype

South Florence Logotype

South Florence Paw Monogram

South Florence Paw Monogram

South Florence Bruins Logotype

South Florence Bruins Logotype

South Florence Bruin

South Florence Bruin

sf_football helmet_white.jpg
South Florence Football Helmet

South Florence Football Helmet

South Florence Basketball Court

South Florence Basketball Court

South Florence T-Shirts

South Florence T-Shirts

SF Brand Book Pg 2

SF Brand Book Pg 2

SF Brand Book Pg 4

SF Brand Book Pg 4

SF Brand Book Pg 6

SF Brand Book Pg 6