Townsend™
West Florence High School Seal

West Florence High School

Brand Identity

West Florence High School needed a new brand identity that better-reflected the school’s areas of focus. We redesigned the school seal to visually symbolize the concepts of safety, STEM, community & friendship, unified strength, shared knowledge & learning, honor and bravery, and achievement. We then created a responsive identity system with logos appropriate for every use, from signage to social media and app icons.

West Florence High School Seal

West Florence High School Seal

West Florence Seal Symbolism

West Florence Seal Symbolism

West Florence Logo (Horizontal)

West Florence Logo (Horizontal)

West Florence Logo (Vertical)

West Florence Logo (Vertical)

West Florence Icon

West Florence Icon

West Florence Knight's Code

West Florence Knight's Code

West Florence Letterhead System

West Florence Letterhead System