Townsend™

West Florence HS Athletics

Brand Identity

To reinvigorate the West Florence High School athletic programs, we designed a new, ownable brand identity for the Knights, including logos, iconography, typography and uniforms. This eliminated the school’s dependency on vendor-supplied graphics and allows the new identity to be applied consistently across all sports, giving the West Florence Knights a powerful and instantly-recognizable visual identity whenever they hit the field, court or track.

wf_jersey logo.jpg
West Florence Knights

West Florence Knights

WF Monogram Logo

WF Monogram Logo

WF Knight Logo

WF Knight Logo

WF Football Helmet Home

WF Football Helmet Home

WF Football Uniforms

WF Football Uniforms

WF Football Helmet Away

WF Football Helmet Away

WF Football Helmet Alternate

WF Football Helmet Alternate

WF Football Field.jpg
West Florence Basketball Court

West Florence Basketball Court

West Florence Basketball Court

West Florence Basketball Court

West Florence Basketball Court

West Florence Basketball Court

West Florence Basketball Court

West Florence Basketball Court

West Florence Team Logos

West Florence Team Logos

WF Achievement Badges

WF Achievement Badges

WF T-shirts

WF T-shirts