Townsend™
Wilson Tiger Logo

Wilson High School

Brand Identity

Founded in 1866, Wilson High School boasts a proud, nationwide alumni base that many colleges would be envious of; however—like many high schools—Wilson had relied heavily on existing imagery for their branding efforts, resulting in a lack of brand consistency. We refined the existing Wilson “W” to make it more distinctive and digital-friendly, found inspiration in school archives for custom “Wilson” and “Tigers” logotypes, and created a new tiger logo that Wilson can proudly call its own. We then applied the new designs to apps, merchandise, courts, fields and uniforms. The result is a unique and ownable Wilson High School brand identity that the students, staff and alumni can be as proud of as they are of their school.

Wilson Tiger Logo

Wilson Tiger Logo

Wilson W Logo

Wilson W Logo

Wilson Logotype

Wilson Logotype

Wilson Tigers Logotype

Wilson Tigers Logotype

Wilson Tiger Logo

Wilson Tiger Logo

Wilson T-shirts

Wilson T-shirts

Wilson Tigers Football Helmet

Wilson Tigers Football Helmet

Wilson Football Uniform

Wilson Football Uniform

Wilson Basketball Court Design

Wilson Basketball Court Design

Wilson Basketball Home Uniform

Wilson Basketball Home Uniform

Wilson Basketball Away Uniform

Wilson Basketball Away Uniform

Wilson Football Field Design

Wilson Football Field Design

Wilson Brand Book Pg 2

Wilson Brand Book Pg 2

Wilson Brand Book Pg 4

Wilson Brand Book Pg 4

Wilson Brand Book Pg 7

Wilson Brand Book Pg 7

Wilson Letterhead System

Wilson Letterhead System