West Florence High School

Project Scope
Brand Strategy
Brand Identity
Digital Design
Print Design
Environmental Design

West Florence High School needed a new brand identity that better-reflected the school’s academic areas of focus. We redesigned the school seal to visually symbolize the concepts of safety, STEM, community & friendship, unified strength, shared knowledge & learning, honor and bravery, and achievement. We then created a responsive identity system with logos appropriate for every use, from signage to social media and app icons.

To reinvigorate the West Florence High School athletic programs, we designed a new, ownable brand identity for the Knights, including logos, iconography, typography and uniforms. This eliminated the school’s dependency on vendor-supplied graphics and allows the new identity to be applied consistently across all sports, giving the West Florence Knights a powerful and instantly-recognizable visual identity whenever they hit the field, court or track.