Greenberg Real Estate

Project Scope
Brand Strategy
Brand Identity
Digital Design
Print Design
Environmental Design

Barnett Greenberg wanted to distinguish himself from the numerous other commercial and residential realtors in the market. We worked with him to identify the unique brand characteristics that define how he conducts his real estate business, then created a sophisticated brand identity that personifies the identified attributes. To add a personal touch—which is one characteristic of Barnett’s business style—the logo and typography drew inspiration from his family’s unique script “g” monogram.