George Fulton Photo Imagery

Project Scope
Brand Strategy
Brand Identity
Digital Design
Print Design
Advertising

To help photographer George Fulton gain wider exposure in the national advertising market, we created a brand identity system with an industrial aesthetic that coordinated with the photographer’s studio and included a logo that literally formed a large-format camera out of his name. The letterhead system and multi-use promotional brochure/postcard system shared a handcrafted but precise look and feel that effectively communicated the photographer's style and personality. The identity was then applied to the photographer’s website and print advertising.