State Printing

Project Scope
Brand Strategy
Brand Identity
Print Design

We created a new brand identity for State Printing, a large, commercial printer with a buttoned-down, corporate personality, to broaden their customer appeal among potential agency and design clients. At the center of the new brand identity was a simple, iconic logo illustrating a sheet of paper as it goes through the printing press and forms a “S.”

We then created the 360° Access initiative that allowed design and advertising creatives previously unavailable, direct access to State Printing's craftsmen and technology, and promoted it with designer-focused posters and brochures.